WELCOME TO CHAPTER 2

Winning in the World to come
with united colors of change.

OUR PHILOSOPHY IN A NUTSHELL

THEWORLDIS IN THE STATE OFPERMANENT CHANGE.

JUST LIKEBRANDSANDCONSUMERSARE.

The New Reality dimensions changed dramatically revisiting the way we worked and live. Sustainability and the growing responsibility for humans and the place we call Planet is influencing business, marketing and communications of today. Chapter2 responds to these challenges in various dimensions by offering tailor made solutions shaping behaviors of consumers and brands to do good.

Our pedigree enables strategic and media solutions. Our diversity fuels our creativity. Having individually branded practices, fed by International know-how we provide proper answers for problems and challenges that marketers are facing today. We are as agile and lean as we can be avoiding flaws of big structures and bureaucratic corporations.

WE BELIEVE

Chapter2 responds to the challenges of today’s World changing dimensions by offering tailor made solutions shaping behaviors of consumers and brands to do good. Our diversity fuels our creativity. Having individually branded practices, fed by International know-how we provide answers you are looking for.

THINGS WE DO.

BRAND ASSESMENT
& GOAL SETTING
MARKETING
MARKETING PLAN
& MEASUREMENT
THINK THANK
DEFAINING BRAND
EQUITY & TARGET
SUSTAINABILITY
ESTABLISHING THE
MARKET STRATEGY
DEPLOYMENT
CRAFTING
A COMMUNICATION
STRATEGY
EXECUTION
CREATIVE IDEA
& SOLUTION
CONTENT
BRAND ASSESMENT
& GOAL SETTING
MARKETING PLAN
& MEASUREMENT
DEFAINING BRAND
EQUITY & TARGET
ESTABLISHING THE
MARKET STRATEGY
CRAFTING
A COMMUNICATION
STRATEGY
CREATIVE IDEA
& SOLUTION

WE CARE.

The world needs to be taken care for before it’s too late

Brand and people who interact with brands need care

Caring is natural and is human

We care about our clients and people that they talk to

We care and we want to do good

Good communication is what shapes good behaviors

Caring attitude fuels creativity

WE CREATE.

Creativity is the most differentiating factor of anything

Challenges of today need creativity

Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun

That’s what we do

Building ideas and solutions for brands that shape behaviors of consumers

Creativity in doing good

WE DELIVER.

Every creative idea or solution is as good as its execution

Delivering responsibly and with care makes creativity shine

We always try to implement the end-to-end process

Brand transformation is the ultimate goal of the delivery

That’s the way we build strong bonds with our clients

Delivering the promise is our focus

BRANDS

COMMUNICATION

Full-service yet agile communication agency specializing in providing communication services to a variety of local and regional clients in a fuss free and lean way. Best MSB partner agency.

MEDIA

Dynamic media agency with all the features of a large shop while offering progressive and efficient media solutions across all channels. Responsive and proactive planning and buying within highest standards.

PRODUCTION

Compact yet very efficient production shop where almost every challenging brief is answered. Thanks to its agile character competes successfully with large production houses offering great service and quality at a competitive price.

COMMUNICATION

Deeply rooted in its global DNA sprinkles creativity in all its capabilities. Gathers talents that can answer the most demanding briefs. Creatively transforming brands and human behaviors to answer the challanges the New Nomal.

CONSULTANCY

Global marketing consultancy answering most of the contemporary marketing challenges. Tackling on the flawless relationship between marketers, procurements and agencies provides solutions, advice and future perspective to all stakeholders of the process.

SUSTAINABILITY

Provides measurement and tools for successful sustainable transformation journey as well as offering support for consumers sustainable behaviors transition.